The top corporations in the world invest billions of dollars into their branding, and it’s not hard to notice; their advertisements are everywhere! When it comes to your brand, it’s important to become easily recognizable compared to your competitors. In order to do this, you need to invest in your brand awareness strategies. It’s known that investing in your customer experience will increase your profits, but so does putting aside resources for branding, as your company will become more memorable.
Having a recognizable company and strong brand identity will increase the number of website visitors you will convert into customers, as your brand will be more trusted than its competitors. The more your brand is seen, the more sales, recognition and growth your business will secure.
Here are the top 5 ways to increase your brand awareness:
1. Take Advantage of Email Marketing
Did you know for every dollar you spend on email marketing, you will make an average of $42 back? That is an amazing ROI! Building your email list with website visitors, newsletter subscribers and customers is a great way to start building your brand awareness. By sending informative emails and blog posts, you will ensure your business and brand are at the top of your customer’s minds. You can also send promotional emails to increase your profitability, and even gain more testimonials or affiliates, which we will talk more about shortly.
You can use a CRM such as Moment to send out email campaigns automatically. It’s free for all users and is a great way to increase your brand awareness. You can use Moment to design email campaigns that address different parts of a sales funnel. New customers can be asked for testimonials, which we will discuss next. You can even email current customers and ask them to do affiliate marketing for your business. As we can see, using Moment’s email marketing can quickly make your brand go viral!
2. Earn and Share Testimonials
The world’s top e-commerce websites have reviews and testimonials. There are many benefits of having testimonials. You will increase your social proof, which is one of the most used psychological marketing tools used by established brands. Humans look to other humans before making a decision, therefore when your brand has established a number of positive testimonials, the better your conversion rate and sales will be. Us humans also prefer to use products or brands that carry a strong following and image; using these 5 tips will increase your brand’s overall reach and awareness.
3. Run Social Media Ads
Coca-cola spends over 4 billion dollars a year on advertising and branding, many of which are through social media. This is how they keep the brand so well known throughout the world. Meta’s social media arsenal comes with “Awareness” objectives which can be used to grow your brand awareness. The algorithm behind Awareness campaigns works by sharing your ads as much as possible, even to the same people multiple times. This keeps your brand at the top of your target audience’s mind, which eventually leads to conversions and high ROI. These types of ads don’t directly try to sell a product or service; they don’t even have a call to action. However, they work by increasing brand awareness which eventually increases sales.
4. Improve Your Branding
Improving your brand as a whole will increase your brand awareness, who would have known? The stronger your brand image, logo, slogan, website and products, the greater your brand awareness will be! Your branding should match the type of audience you are trying to reach. We can see this with fashion brands, collaborating with certain celebrities to increase their brand awareness.
An important way to improve your brand is to have a faultless website. One of Moment’s free tools is session recording. You can use session recording to see how customers and website visitors journey through your website. This can assist you in finding faults and can help you optimize your website with A/B testing.
5. Referral or Affiliate Programs
Finally, you can increase your brand awareness by getting your customers to work for you! In fact, your conversion rate is 70% higher when the lead is referred by a current customer. Their lifetime value (LTV) is also over 16% higher than non-referred customers. Also, It’s cheaper to get customers with affiliate marketing than getting those leads yourself, so your CAC goes down.
Using Moment’s free live chat, connected to your team’s unified inbox is an effective way to promote your affiliate program. It’s a win-win for everyone involved; your customers make money referring their followers, friends and family to your business, and your business gets leads at a reduced rate. As discussed, you can use Moment’s free email marketing tool to promote your referral program.
Brand awareness is one of the most fundamental strategies of any business. Especially when nearing a recession, your business should have its branding established to ensure survival and growth. You can increase your brand awareness with email marketing, testimonials, social media, branding and referral programs!
Having a strong brand not only attracts new customers but retains current customers as well. The most profitable companies in the world invest a lot of their efforts and revenue into brand awareness, and so should your business.
Moment is a great tool for nurturing customer relationships. Moment allows you to provide amazing customer support, and run marketing campaigns which ultimately grow your brand awareness.
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Happy Chatting! 💬