Website Recording: How to Record Your Website Visitors
Learning more about your website users can be incredibly valuable.
Specially if you can learn more about how your visitors are actually using your website.
This way, you can have insights on pages that visitors find easy to use and pages that are driving your potential customers away.
The easiest way to collect this insight is by setting up website recordings on your site.
How do Website Recordings Work?
When you first think about website recordings, you might think that they could be hard to collect.
You might think that you need specific equipment and gather some test subjects to start recording their sessions.
However, collecting website recordings is way easier than you’d think.
In fact, you can collect website recordings on every single one of your website visitors by just adding a small snippet of code to your website. These recordings are then automatically collected and stored for you to review later.
Why You Should use Website Recordings
If you’re still on the fence about integrating website recordings on your site, let’s break down some of the key reasons why you should and how this technology can help your business.
It can improve your marketing campaigns
What’s the goal of any landing page out there? To convert users into customers.
If you are able to see how your users interact with your marketing landing pages, you can then identify improvements you can make to these pages to directly increase your conversion rates.
This strategy can increase the ROI from any marketing campaign that includes interactions with your website.
It can help you create better products
Website recordings are incredibly useful when it comes to UI and UX design.
In fact, they can be used as early as in the alpha phases of development to better understand how customers use a specific feature in a software or web application.
As a result, said software or application is built from the ground up while accounting for the user’s experience.
Without website recordings, your team might build UI and UX experiences that are not yet user-tested, increasing your development times when deployed designs need to be improved.
It can help you solve website issues faster
Many users in your site might run into an issue that’s preventing them from becoming a customer.
And worse… they might not even report said issues.
As a result, you’d be left in the dark on an issue that is taking sales away from you.
By reviewing your website recordings, you can find unreported issues that might be affecting your users and recover any potentially lost future sales.
How to Record Your Website Visitors
As we mentioned earlier, implementing website recordings on your website is as easy as copying and pasting a piece of code on to your website.
In fact, there are several different tools that offer website recordings. We obviously recommend Moment, a fully-featured CRM suite with website recording features.
Not only does Moment collect website recordings, but it also connects these recordings with further user information such as their name, email, purchase history or more. This gives your recordings more context, increasing the value of the insights they provide.
Additionally, website recordings are included in Moment’s free plan, meaning you can get started collecting website recordings right away.
Create a Moment Account
To get started, you’ll have to create a free Moment account.
After you have verified your account, you’ll have to choose a team name and team color. We recommend you use your company name and brand color.
Lastly, you will have to choose which Moment features you’d like to use. For this case, make sure to select Moment Tracking.
Installing the Snippet
Once your setup is complete, Moment will provide you with a code snippet to install on your website.
Installing this snippet is incredibly easy, you’ll just have to copy-paste it into your website’s <head> tag in its HTML code.
If you’re using a CMS as your website, we’ve written detailed guides on how to install Moment in these platforms:
- Install Moment on a WordPress site
- Install Moment on a Shopify site
- Install Moment on a Squarespace site
Closing Thoughts
Once you’ve installed the Moment snippet on your site, Moment will automatically start collecting website recordings for all your users.
You will now be able to review website recordings immediately and start implementing improvements based on the new insights you’ve gained!
However, if you run into any issues during this setup process, feel free to contact us via live chat and we’ll be happy to assist you during your setup.