Advantages of Mouse Tracking: And Why you Should be Using It

Mouse Tracking can improve several aspects of your business.

This includes your website, applications, products and more.

However, you might be wondering what are the specific benefits of this technology before installing it on your website. Let’s break it all down.

What is Mouse Tracking?

Mouse Tracking refers to technology that allows you to track the mouse movements of multiple users automatically.

This includes mouse movements, clicks, hovers and more.

For example, you can enable Mouse Tracking on your website to see how your visitors navigate your site, interact with your web applications, use your checkout pages, and more.

In most cases, Mouse Tracking data will be collected through recordings that can be played back similar to a video file.

Advantages of Mouse Tracking

Alright, now let’s talk about the benefits of using Mouse Tracking.

It can increase your revenue

When it comes to lead generations or purchases that happen on your website, every website visitor matters. After all, each lost visitor represents a lost potential sale.

This means that each time a customer leaves your website, your business is losing money.

With mouse tracking, you can identify issues that might be frustrating or confusing your customers on your page.

For example, is your “buy now” button highlighted and easy to find?

Is your check out flow simple and quick? Or are customers dropping off through the process?

It can improve your product

The same train of thought can be applied to your product development. Especially for software products and web applications.

Mouse Tracking can help you discover parts of your software or web application that are creating confusion or frustration within your users.

Furthermore, it can be used to also identify bugs and glitches that might be preventing your users from effectively using your product.

These bugs or improvements can be fixed or implemented before they become major product issues and affect customer retention.

It can be a source of new ideas

Lastly, the insights from Mouse Tracking can be the source of new ideas.

From new ideas that can improve your current website to new product ideas that can become new revenue sources for your business.

After all, the more you know about your customers the better you will be able to cater to their needs through your business offerings.

Remember, all these insights are real-life examples of what your customers experience when interacting with your business.

How to Add Mouse Tracking to your Website

Mouse Tracking is much simpler than it might seem. In fact, adding Mouse Tracking to your website is also quite a simple process.

In most cases, you’d just have to install add a short snippet of code to your website to start collecting Mouse Tracking data. Better yet, some businesses offer Mouse Tracking services for free.Want to add Mouse Tracking to your website? We’ve put together a guide on how to add Mouse Tracking to your website for free.