6 Simple But Effective Ways to Build Your Brand Reputation
There are many elements to building a brand. They are brand loyalty, brand awareness and brand reputation.
Brand reputation plays a key role in your company’s growth. As it can influence new buyers to make purchases from your brand.
Has anyone made a recommendation of a company you’ve never heard of? Since they spoke so highly of the brand, you trusted their recommendation. That’s brand reputation.
Brand reputation is how everyone views your brand. This includes how both current and new customers think of your brand.
Today we’ll go into more detail about brand reputation and why it’s important. We’ll also give you 6 easy to build your brand reputation:
- Give a first great impression
- Improve customer service
- Gain valuable reviews and testimonials
- Set guidelines for staff and managers
- Customer feedback strategy
- Be consistent
First, let’s define what brand reputation is.
What is brand reputation?
As mentioned above, brand reputation is how everyone views your brand. This includes how both current and new customers think of your brand, product and services.
It’s also the feeling and knowledge that come when people interact with your brand. Whether that’s your marketing campaigns or directly. Think of brand reputation as your reputation. How do you people perceive you when they see you? Do you know what other people are saying about you? People may view you as a nice person, or someone that knows what they’re doing.
That’s what brand reputation is like. How people view your brand and what they say to others about your brand.
Now that we know what brand reputation is, let’s discuss why it’s important to a business.
Why is brand reputation important?
Your brand reputation can have a direct impact on your business. If people relate your brand to a negative reputation, they will choose your competitors over you and won’t even interact with your company.
The great thing about having a good brand reputation is that your current customers will share your brand with others on social media, online reviews, and in person. This will not only raise your brand awareness but also your revenue.
Now let’s show you ways to build your brand reputation!
6 ways to build your brand reputation
Here are 6 ways to build your brand reputation:
- Give a great first impression
- Improve customer service
- Gain valuable reviews and testimonials
- Set guidelines for staff
- Customer feedback strategy
- Be consistent
We’ll go into more detail for each tip.
Give a great first impression
First impressions are great, besides you only get one of them. You want to make sure that when your customers first interact with your brand, that they have a great customer experience. This will give you a great solid foundation to build on. If they have a bad first impression, they may not give you a second chance.
You can have a great first impression by:
- Having a professionally created website and marketing tactics
- Have a proper onboarding customer process
- Have great customer service
- Providing high-quality products and services
Improve your customer service
96% of customers will leave your company for bad customer service. Customers will even relate your company to the quality of your customer service. Implementing great customer service skills and a mindset shows that you truly care about your customers.
Many customers will leave reviews and testimonials about the customer service a company gave them. One great way to give great customer service online is having a live chat on your website! You or your staff will be able to interact
If you want to learn more about giving great customer service, you can click here.
Gain valuable reviews and testimonials
Online reviews and testimonials are important to build your brand reputation. You should show off your reviews on your website, online directories, and marketing tactics. Show your target market that customers like them have dealt with your company before and have enjoyed it.
Online reviews are important because it gives the viewer the confidence that they will be satisfied with your product or services. Think about it, would you rather deal with a business that has a 3.5 or 5-star rating on Google? The 5-star review looks a lot better than the 3.5.
Now say company A has 50 5 star reviews vs company B that has 100 5 star reviews, which one would you choose? They have the same rating, but since company B has more ratings, they have a slightly higher brand reputation.
You can read our guide on how to get more customer reviews.
Set guidelines for staff
You want to make sure that your staff is on the same page. This will make sure that all customers will be handled the way you want them to. So even if you’re not interacting with customers, your staff are.
You can make sure that all of your staff members are on the same page by:
- setting some guidelines.
- Have an orientation
- Hire great employees
Customer feedback strategy
Listening to your customers can show flaws in your business that you may not see or experience. Implementing a customer feedback strategy shows your customers that you’re willing to listen to improve their experience.
There are multiple ways to gather customer feedback like:
- Surveys
- Interviews
- Social Media
- Customer Reviews
- Website performance
Be consistent
Consistency is key! Your customers will know if your customer service has dropped, or if the quality of your product or service has dropped. Consistency allows you to keep your customers while getting new ones.
Always remember that it costs more to get a new customer than it is to keep one. You should always be consistent with your customer service, customer feedback, reviews and testimonials and improving your business.
Build your brand reputation today!
These 6 tips we have given you can be implemented today! Take action today to build your brand reputation. It will take time to build, but once you’re there, you’ll be able to see the significant impact it has on your business.
While it’s hard to build your brand reputation, it’s easier to destroy it. So be sure that you are consistently representing your brand both online and offline.
How will you build your brand reputation?