We have gathered the top 10 ways to convert your website visitors into customers!
Are you struggling to convert website visitors into customers? If so, you're not alone. A lot of businesses find it difficult to generate sales from their website. But don't worry - there are a few things you can do to improve your conversion rate. In this blog post, we'll discuss some of the best techniques for turning your traffic into paying customers! Here are 10 ways to convert website visitors into customers:
- Have a Clear CTA (Call to Action)
- Answer Website Visitors via Live Chat
- Take a Walk In Your Visitors’ Shoes
- Using a CRM To Turn Leads Into Paid Customers
- Make Sure Your Website is Optimized for Conversion
- Provide Better Customer Service
- Create Email Marketing Campaigns
- A/B Test Different Content
- Segment Your Website Visitors
- Write More Blog Posts
Have a Clear CTA (Call to Action)
One of the most important things you can do to convert website visitors into customers is to have a clear call to action. Your CTA should be prominently displayed on your website, and it should be easy for visitors to see and understand. Make sure your CTA is relevant to your product or service and that it's clear for visitors to take advantage of your offer. Using a free CRM software, you can save these leads and further nurture them in your sales funnel.
You should also be persuasive, the language you use on your website can have a big impact on conversion rates. When crafting your content, be sure to use persuasive language that compels visitors to take action. Your buttons should use strong verbs such as "Buy Now," "Get," “Register Now” and "Download" to encourage users to convert.
As you can see below, our Moment CRM landing page has a simple and bold call to action at the bottom of the page:
It is a good idea to have a CTA at the top of your landing page, in the menu, at the bottom of your landing page, and in the footer.
Answer Website Visitors via Live Chat
Another great way to convert website visitors into customers is to have a free chat tool installed on your site. This way, you can answer any questions that potential customers may have in real-time. Chat tools are an excellent way to build trust and rapport with website visitors. Here is an example of a free chat widget you can add to your website:
You might also want to read our blog post on adding a free live chat to your website using Moment.
Take a Walk In Your Visitors’ Shoes
In order to close more visitors into paying customers, it’s important to think and act like a fresh visitor. A great way to do this is Session Recording. You might be wondering what Session Recording is. Session Recording or Session Replays are video recording that start when a user enters your website and stops when they leave the website. These recordings are super useful for journeying through the user’s experience and decisions. Moment has the best session recording plugin built right into its CRM and allows you to see how specific prospects are using your website.
Using a CRM To Turn Leads Into Paid Customers
By using a free CRM tool, you can keep track of leads and make sure they do not go unattended. You can automate tasks, segment users, improve customer experiences and manage sales. Keeping track of your visitors is a great way to increase profitability. Moment allows you to directly contact your website visitors and turn them into customers using its intuitive inbox feature. These are just a few of the benefits of using a CRM.
Make Sure Your Website Is Optimized For Conversion
Keep it simple
One of the most important factors in converting website visitors into customers is having a well-optimized website. Your website should be designed with conversion in mind, and it should be easy for visitors to navigate and use. Make sure your forms are short and easy to fill out, and that your checkout process is streamlined and efficient. As previously talked about, you can use the free session recording on Moment to see how users interact with your website and make changes accordingly.
Web speed optimization
Web speed has been shown to be important for SEO and making sure your website visitors follow through with your call to action. Webpages that load faster have been proven to lead to higher conversion rates and better user engagement. There are a number of ways to optimize web speed, including:
- Reducing the size of images
- Caching static content
- Using a content delivery network (CDN)
- Reducing the number of plugins
Provide better customer service
If you're looking to provide better customer service, there are a few things you can do. First, make sure that you have a strong knowledge base that can help address common issues. Moment allows you to make your own Help Docs which can solve common issues. This will go a long way in helping your customers resolve their problems quickly and easily.
You should also be sure to respond to customer inquiries promptly and courteously. Showing that you care about your customers' concerns will go a long way in building loyalty and trust. That is why we strongly recommend using Moment’s free live chat for customer support.
Finally, always go the extra mile for your customers. Whether it's offering a discount on a future purchase or going above and beyond to solve a problem; showing that you're committed to providing great service will keep your customers coming back.
Create Email Marketing Campaigns
There are a few key things to keep in mind when creating email marketing campaigns that will convert website visitors into customers. First, your subject line is critical. This is what will determine whether or not someone even opens your email, so make sure it's something eye-catching and relevant to the rest of your content.
Next, focus on providing value. Your website visitors are only going to engage with your emails if they see some benefit in doing so. Whether that's helpful information, exclusive deals, or anything else that would be of interest to them, make sure your email is engaging to read.
Finally, don't forget about upselling to existing customers, such as upgrading their service or selling them new products. Moment offers free email marketing software as well as many other features we talked about in a single simple-to-use suite.
A/B Test Different Content
If you want to convert more of your website visitors into customers, A/B testing is a great way to do it. By testing different versions of your landing page, you can see which copy converts the best. A/B testing is a method of comparing two or more versions of a web page to see which one performs better.
To conduct an A/B test, you create two or more versions of a web page with slightly different elements. Then, you show the different versions to users at random and track which version converts the most visitors into customers.
There are many different elements that you can test on your landing page, including the headline, copy, images, and call-to-action (CTA). Using Moment’s free session recording you can see where users are spending the most time, or where they’re engaging the least. This will show you insights into areas that you might want to A/B test.
Segment Your Website Visitors
If you're not segmenting your website visitors, you're missing out on a key opportunity to convert them into customers. By segmenting your website visitors, you'll know where in the sales funnel they are. This allows you to send targeted emails and campaigns to specific visitors to increase sales.
For example, if you know that a visitor is in the research stage of their buyer's journey, you can send them content that will help them learn more about your product or service. Or, if you know a visitor is ready to buy, you can send them special offers or discounts.
Segmenting your website visitors is an essential part of any effective marketing strategy. So if you're not doing it already, make sure you try Moment's free email marketing software!
Write More Blog Posts
One of the best ways to convert website visitors into customers is to maintain a blog. By regularly publishing helpful and informative content, you can show potential customers that you are active and invested in your business. Plus, a well-maintained blog can answer many of the questions that potential customers may have, making it more likely that they will do business with you. So if you're not already blogging, now is the time to start! Creating a strong blog can help build your brand and convert leads into customers.
Converting website visitors into customers is easier than ever with the latest software and technologies. We made our free CRM software easy to use and rich with features, but if you need any help with using our live chat, email marketing system or inboxing, feel free to contact us.
Happy Marketing! 🚀