Many businesses don’t think really about their user interaction, but understanding what it is and how it affects your business can help influence the growth of your company!
How your company interacts with your target market can help you gain a competitive advantage over your competitors and even help increase your market share.
There are many reasons why it’s important to increase user interaction on your website. It’ll help you understand problems within your company, increase sales, and build brand trust and loyalty.
Here are 4 ways to increase user interaction on your website:
- Have a live chat
- Great content
- Easy navigation
- Engaging CTAs
But first, let’s go over what user interaction is.
What is user interaction?
User interaction is how the user/ customer acts with your system and how the system acts with the user. This can include things like your customer service, website, product or software.
Poor user interaction will result in a negative user experience. That’s why it’s crucial to focus on user interaction so that users can easily navigate through your website, software, or product and gain a positive experience related to your brand.
What is user interaction on a website?
User interaction on a website is how your customers navigate and act on your website. This can be the buttons and links they click on, pages they visit, how your staff respond to customer inquiries and what pages cause your visitors to leave without converting.
Since your website is a big asset for your company, understanding how users interact with your website can influence your company’s growth and conversion rate.
Here are ways you can increase your user interaction on your website
4 ways to increase user interaction on your website.
Have a Live Chat
Having a live chat on your website allows your staff to interact with visitors online. Your customer support or sales team will be able to answers any questions or issues that your customers will have.
A live chat will not only increase the user interaction with your website but will also increase your online customer service.
You can use Moment, it’s free to signup and you can have you or your staff interacting with visitors in no time.
If you want to learn more about the benefits of live chat, you can click here to learn more: Why you should add a live chat to your website
In order for your website visitors to interact with your website, it needs to have engaging content. No one likes to read content that doesn’t fulfil their purpose.
You also want to reduce your bounce rate (users leaving your website instantly). According to Yoast, these are the 3 reasons why your bounce rate might be so high:
1. The quality of the page is low. There’s nothing inviting to engage with.
2. Your audience doesn’t match the purpose of the page, as they won’t engage with your page.
3. Visitors have found the information that they were looking for.
Create content that excites the reader and has a purpose. Understanding what the reader is looking for so they can help increase the user interaction on your website.
You want to make sure your website is easy to navigate. Clean up your pages, remove any distractions from your website, loading speed is fast and your website is mobile-friendly.
When the user struggles with your website, they’ll have a bad experience. Meaning this will have an impact on your conversions, online brand reputation, and user experience.
But how can you find the areas your users are interacting with the most? You can use a live session recording software.
Live session recording gives you a visual representation of how users are interacting with your website or software. You can see exactly where users are pressing buttons or links, the pages they’re visiting next, the content they’re interacting with etc.
A great way to increase your conversions is to have engaging Call-to-actions on your website. This can be your headings, buttons/ links and your offer. We recommend doing some A/B testing. This will allow you to find the best options for both user interaction and conversions.
Be sure to be tracking the performance for each option to help you make the right decision.
Benefits of increasing user interaction on your website.
Understanding the problems
When you understand your website’s user interaction, you can understand the problems that your website or even a product may have.
Understanding which buttons, links, pages and forms aren’t working or converting, can give you a foundation of areas for improvement.
Maybe your website has a high bounce rate. This can be a poor headline, slow website, or unprofessional design.
When you understand the problems, you can take the necessary steps to fix them.
Increasing sales and conversions
As mentioned before, a poor user interaction relates to a negative user experience which will affect your sales and conversions.
That’s why it’s important to optimize your website and product. If your website or product is easy to use, customers are more likely to refer your business to friends and family through word of mouth or social media.
Have you ever dealt with a product or business that had a poor user interaction? Was it hard to use? Couldn’t find what you were looking for? Customer service was bad?
You probably never made another purchase from that company. You probably had a poor experience with the company and went with a competitor or substitute.
Build customer trust and loyalty
When user interaction is positive, this can help increase brand trust and loyalty. If users are interacting more positively with your company compared to your competitors, this will give you a competitive advantage and increase your customer loyalty and trust.
Learn more on how to increase customer loyalty
User interaction for your website can either hurt or enhance the growth of your company. Having a live chat, engaging content, great CTAs and easy navigation are ways to increase user interaction.
Optimizing user interaction on your website can help you understand your problems, increase sales and conversions, and build brand trust and loyalty.
How will you increase your user interaction?