Your website conversion rate is a good indicator of how well your business is performing.

Your website might get a lot of visitors, but people may not be buying or converting. If customers aren’t buying, you’re not making any profit.

Your conversion rate is a great indicator of how well your website and marketing campaigns are performing.

We are Moment, and we'll go over 14 ways to increase the conversion rate of your website:

  1. Improve your offer
  2. improve your CTA
  3. Change your headings
  4. Complete A/B testing
  5. Increase the trust of your brand
  6. Add testimonials and Social proof
  7. Optimize your website
  8. Place high-quality images and videos
  9. Have an easy sign-up process
  10. Add a live chat to your website
  11. Lower your bounce rate
  12. Create Compelling content
  13. Easy Navigation
  14. Monitor website user interaction

First, let's discuss what is a good conversion rate and how it's calculated

What’s a good conversion rate?

The average conversion rate is about 2%, but generally, you want to be aiming for higher conversions like 10%  with some businesses achieving an average of 11.45%.

How do you calculate your conversion rate?

There are many free tools to help you calculate the conversion rate of your website. It's pretty simple to calculate your conversion rate! you take the number of conversions you have and divide it by the number of total interactions.

Conversion Rate Formula:

Total # Conversions / Total # Interactions = Conversion rate

So for example, say you're a small business and you want to calculate the conversion rate of someone completing your contact page. You have 100 people visit the page, and have 10 people complete the contact form

To calculate your conversion rate for the contact page would be:

10  Conversions / 100 interactions  = .10 so 10% conversion rate

The great thing about conversion rate is you can implement this to anything on your website that causes action:

  • Newsletter signups
  • Product pages
  • Buttons
  • Videos

Now let's go over 14 simple but effective way you can increase the conversion rate of your website

14 Ways to increase your conversion rate

10 ways to increase your conversion rate

As mentioned before the 14 simple but effective ways to increase the conversion rate of your website are:

  1. Improve your offer
  2. improve your CTA
  3. Change your headings
  4. Complete A/B testing
  5. Increase the trust of your brand
  6. Add testimonials and Social proof
  7. Optimize your website
  8. Place high-quality images and videos
  9. Have an easy sign-up process
  10. Add a live chat to your website
  11. Lower your bounce rate
  12. Create Compelling content
  13. Easy Navigation
  14. Monitor website user interaction

We'll breakdown each way now

1. Improve your offer

Your offer may not be as good as you thought. If visitors don’t get excited about what you're offering, they won’t make a purchase.

The design, content, and CTAs may be perfect, but visitors won’t turn into buyers if they don’t like your offer.

If your conversion rate is low, consider changing and experimenting with different offers. A/B testing will help you to decide which offer to keep. The option with the higher conversion rate will be the better offer.

You can use free templates, discounts and other incentives as your offer to increase your conversion rate.

2. Improve your CTA

The call to action needs to create excitement. If users don’t find a need to click on a button or signup, they won’t convert.

When experimenting with your CTA, you should look at things like:

  • Signup process
  • Where the buttons are placed
  • The copy
  • Different length of forms

Your signup process might be too long, or your buttons are poorly placed or are broken.

Analyze your website and put yourself in the visitor’s shoes. Would you buy from the website? Displaying the features and benefits of your products are great to include in your copy. This shows exactly what they're getting

3. Change your Headings

Your headings need to create interest and excitement. They also need to fulfil the visitor’s purpose.

You should be clear and concise with the headings but also spark interest from the reader.

If your headings are confusing or don’t create excitement, look at what your competitors or other businesses in the industry are doing to see what their headings are. This will give you an idea of how you can improve yours.

4. Complete A/B Testing

You’ll need to complete some A/B testing and experiment with two variants of each element.

A/B testing several elements of your website can increase your conversion rate. There can be many different parts of your website that can cause your target market to leave your website. On the other hand, different variants can increase your conversion rate!

A/B testing may take several weeks but once completed, you’ll know which option to go with. Be sure you’re tracking your website's performance and take notes on how both options have performed to make the right decisions.

You can read our guide on how to complete A/B testing.

5. Increase the trust of your brand

If customers don’t trust your product or service, they’re not going to make a purchase. You have to give the customer the confidence that your company can fulfill their needs without being disappointed.

There are several ways you can increase the trust of the brand! Setting clear expectations on policies, no hidden fees and terms and conditions, a well-built website, avoiding spammy links and is error-free.

You can personalize your brand or company. This can be done by putting a face to the company. You can create an about us page and create bios for your team members. This can create trust as they are putting a face to the brand instead of just a business name/ robot.

6. Add Testimonials and social proof

Going back to the previous point, you can increase the trust of your website by adding testimonials, reviews and social proof on your landing pages.

Adding testimonials to increase conversion rate

This will show visitors that past customers like them have been happy with your product or service! This also gives the customer confidence that they will be spending their money on a great product or service.

This also shows the customer that your product or services are valuable and can help influence conversion and purchases. Improving your brand reputation can increase your conversion rate as many people will associate your brand with a great product or service.

7. Optimize your website

When we say to optimize your website, this means by making sure that your website is:

  • Both desktop and mobile-friendly
  • Website speed is fast
  • No broken links.
  • Engaging content
  • User friendly

These are all factors that play in the customer experience, conversion rate and bounce rate (visitors that instantly leave your website).

You can use online tools like Google Developers to see if your website is mobile-friendly and the website speed.

8. Place high-quality images and videos

You should show exactly what your customers are paying for. High-quality images of your products can increase customer trust in your product.

For videos, these can be how-to guides, product or service in action, benefits and your competitive advantages. Images and videos can help your customers stay on your website longer, but make sure your media serves a purpose. This can cause your customers to be distracted and leave your website without buying anything or signing up.

9. Have an easy sign-up process

You can make the first initial step easier. A simple email and name can help increase conversions. Even if they don’t convert, you’ll still have their email which you can use for an email campaign.

Longer signup forms can also be a factor, the customer may be turned off by the number of fields that are required to signup.

Remove any unnecessary steps or fields in the sign-up process. This results in less action needed to convert.

10. Add a live chat to your website

Having a live chat on your website will improve the both online customer experience and customer service.

Your visitors and customers can easily contact your sales or customer support team and fix any issues they have. This can be any problems or questions they have about your product or service.

Live chat to increase conversion rate

A live chat can be used to deal with unhappy customers and do some damage control. If your brand is associated with bad customer service, your customers will have a negative experience and will choose your competitors over you.

You can learn more about why your website should have a live chat here.

11. Lower your bounce rate

As mentioned above, optimizing your website includes lowering the bounce rate.

The content on your website needs to be compelling. Make sure that it relates to your visitors and fulfils their purpose.

If your visitors don’t care for the content, they’ll leave your website, which will lower your conversion rate.

Yoast gives 3 reasons why you may have a high bounce rate:

  1. The quality of the page is low. Nothing is inviting to engage with
  2. Your audience doesn't match the purpose of the page, as they won't engage with your page
  3. visitors have found the information that they were looking for

We recommend looking at your content, if it follows any of these 3, consider working on the content on your landing page.

12. Create compelling content

Remove any confusion your visitors may have. You can do this by creating a blog, resources, and copy. Ensure that it answers any questions and gives the customer confidence to make a purchase.

Any confusion or lack of content can result in poor conversions.

Having a proper blog, copy, and resources will help the customer understand how your product or service works. Include proper descriptions, prices, warranty and images on your website to minimize any confusion.

13. Easy navigation

Make sure both your website and landing pages are easy to navigate. Remove anything from your website that distracts your visitors from making a conversion. These can be external links, unnecessary images and pages.

Also, ensure that your website is responsive. This goes back to making sure your website is mobile-friendly. Websites that don’t adjust to the size of the window will result in unnecessary scrolls on the page and may cause them to miss important elements like your CTA.

14. Monitor Website User Interaction

Understanding how users interact with your website can show areas that need improvement. Are they getting distracted with an image? Do they see the button or offer? Understanding what exactly visitors are reading and clicking on can help improve your conversion rate. If something is causing a distraction on your website you should fix it right away.

But how can you tell what’s distracting your visitors? The best way to see how users are interacting with your content and website is to visually see what they're doing.

You can use session recording like Moment to see exactly where visitors are getting distracted. You would get a visual representation of the user interaction of your website.

live session recording software | Moment
Live session replay from Moment

Take these tips to increase your website's conversion rate today.

Now you know several ways to increase the conversion rate of your website. You can implement these tips into your website today!

Analyze your website, see the areas you can improve, look at your analytics and make the necessary decisions.

You can sign up for Moment for free. Moment offers live chat, session replays, email marketing and CRM. The great thing is you can get these features for free.

If you have any questions, feel free to reach out to us where we will be more than happy to help!