Martin Perez

If you have been doing marketing or sales, you most likely know the nuances between B2B (business-to-business) and B2C (business-to-consumer) marketing. B2B companies primarily focus on selling products and services to businesses, whereas B2C companies focus on selling products and services to individuals. The sales cycle or funnel is much

It may be hard to deal with negative feedback, but when it comes to your customer service, strategically handling customer complaints is key. Using a CRM, you can keep track of customer complaints and relationships in general. Using a free cloud CRM, such as Moment, allows you to save important

Customer engagement is often confused with customer experience. Although they share similarities, customer engagement is the ongoing relationship you have with customers. Customer experience is aligned with how satisfied the customer is with your business, whereas customer engagement is staying in contact to retain your customers. The more your customers

The top corporations in the world invest billions of dollars into their branding, and it’s not hard to notice; their advertisements are everywhere! When it comes to your brand, it’s important to become easily recognizable compared to your competitors. In order to do this, you need to invest

There are many sales and marketing metrics that are calculated and used to measure the performance of a business. So what are a Customer Retention (CR) and a Customer Retention Rate (CRR)? It is the measure of how many customers your business retains. It is usually expressed as a percentage

Having happy customers and employees is the top priority of any business. Companies invest millions of dollars into their Customer Experience (CX) but may forget the importance of their Employee Experience (EX). When a customer or client gives positive feedback about their experience with your business, they are really talking

As business, marketing and sales strategies evolve, so should your customer service stack. Using a customer relationship management (CRM) system allows you to keep track of customers, conversations and key business details. Before CRM software, businesses would keep spreadsheets of their customers. Today, the most efficient businesses have their customers

There are many ways your organization can increase its customers and profits, such as using a free CRM to get more high-ticket customers, improving your landing page and converting more website visitors into customers, and finally improving your prospecting and sales outreach! Prospecting is an art; it requires delicate strategies

When it comes to your customer service workflow, does your team take note of the types of messages they receive? Or do they simply reply to each customer? It’s important to take into account the types of messages you receive, to better understand customer needs, and to provide the

If your business is lagging behind in its sales targets and would like to generate more profits, you might think it needs more customers. Although this is true, having more high-ticket customers would be beneficial compared to low-ticket customers. The amount of profit each customer brings in is very important.

When it comes to your business, your branding and reputation determine your overall success. Testimonials are an important part of any business, especially on your website, where your new website visitors convert into customers. By showcasing previous work and reviews to new prospects and potential customers, you increase your chances

The word metaverse has been thrown around a lot recently, from the social media giant’s name change to Meta, their push on virtual reality, the boom of cryptocurrencies and NFTs, and videogame publishers pushing live events into their virtual worlds. You might think the metaverse is just a buzzword

Call to action, also known as CTA, is what marketers use to get a user to take action on a website or advertisement. This strategy is usually a headline with a link, which can be used to get more sales, email subscribers and registrations. Oftentimes, a user will enter a

According to The Financial Times, most economists believe that an economic recession is on the way. The signs of an impending recession are everywhere. Rising inflation rates increase the probability of a recession as seen in economic forecasts. With inflation also comes layoffs, fewer jobs and jacked-up interest rates. According

CX or customer experience begins when a customer enters your website, their decision-making and checkout process, and even how the customer feels after their purchase. Providing the best customer experience and continuously improving your CX is essential for any business. Taking into account how customers feel about your product or

When running a business, gaining your customer's trust is essential. They won't do business with you if they don't trust you. In fact, a study by the Journal of Marketing found that customers are more likely to do business with companies they trust. Since most businesses operate online and have

Small business owners have a lot on their plates. Not only do they have to worry about day-to-day operations, but they also need to find time to market their businesses and keep track of customer data. A CRM can help make all of that easier by streamlining customer contact information

With live chat software, your support team can directly connect and interact with website visitors and customers. Having a live chat widget on your website, you can provide excellent customer service. Most people prefer using live chat as compared to talking on the phone, which makes having live chat on

CAC, or customer acquisition cost, is a crucial business metric used by companies around the world. CAC allows businesses to allocate resources and attract new customers to continue their growth. customer acquisition costs can vary widely from one industry to another, and even from one company to another within the

What is a CRM? Before we discuss the 5 ways a CRM can benefit and make your business more profitable, we need to define what a CRM is! CRM stands for customer relationship management, which is usually a cloud software that allows you to manage customers. CRMs let you see

WordPress is an open-source CMS (content management system) that powers over 455 million websites in the world; which is over 40% of all websites! There is no competition that comes close, in fact, Shopify is a runner-up with only 5% of the market share. The power and growth of WordPress

Conversion is everything when it comes to making money from your website. In this blog post, we will show you how to do A/B testing with free Session Recording. A/B testing is the process of trying different headlines, copy, call to actions, buttons and other visual elements on

We have gathered the top 10 ways to convert your website visitors into customers! Are you struggling to convert website visitors into customers? If so, you're not alone. A lot of businesses find it difficult to generate sales from their website. But don't worry - there are a few things

Customers are the core of your business. After all, without any customers, there's no business at all. As a result, keeping your customers happy should always be a top priority. But sometimes, things don't always go as planned. Customer frustration can come from a variety of sources. Maybe your product